Search Engine Optimization, or SEO, is using organic search results to increase the quantity and quality of traffic to your website.   SEO allows you to target the audience that you’re looking to draw in. Through SEO practices, you can understand your customers, and ensure that you’re providing the kind of content that they search, organically.  What is organic traffic? Organic …

When it comes to marketing, things are always changing. As new processes are put into place, and new technologies emerge, slang terms-or, jargon-come with it. In this blog post, I’m going to define those new terms, so that you can get back to working efficiently.   Social Media With the rise in popularity of social media, so comes the increase …

To begin creating your digital marketing strategy, first make sure that you have all the right “ingredients”! What exactly is “digital marketing”? In this day and age of technology, digital marketing is essentially just marketing! To create a digital (or regular) marketing strategy, it’s important to see the full picture, and go down every avenue that you can! This plan …